Your Business Needs a URL Shortener

URL shorteners spit out links that are easier to share. More importantly, they let small businesses track marketing campaigns and other incoming traffic. How many people visited your website last month? How many of them came from a link in your latest newsletter? How many clicked a link you placed on social media? If you run a small business website, it's in your interest to track the sources of your web traffic to measure the effectiveness of your marketing efforts.

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